AdSense for Search Policy Updates 2025: Google recently released a new change to its AdSense for Search Policy Updates, which will come into effect in November 2025. Under this update, all publishers will now be required to provide the Referrer Ad Creative (RAC) parameter. This step is taken to maintain Google’s system accuracy and advertising transparency.
The Referrer Ad Creative (RAC) Parameter Meaning
RAC refers to the complete and accurate text of the ad or link that drives traffic to your website. This includes spoken or written words in video, audio, text, or any visual content. Google states that publishers must now provide every detail of that content “as is.”
Impact of AdSense for Search Policy Updates on Publishers
If a website, service, or third-party network sends traffic to your site, you must include its full ad text in the RAC parameter. Failure to do so will be considered a policy violation. This rule will increase transparency in ads and provide accurate information to users.
The purpose of Google new policy
Google aims to ensure that every ad and its associated information is fully tracked and verified. Under the AdSense for Search Policy Updates, publishers who provide incorrect or incomplete information may face action. This will improve the quality of ad traffic and improve the advertising experience.
Important Advice for Publishers
All publishers should review their websites, networks, and third-party sources. Ensure that the information associated with each ad or link is correctly entered in the RAC parameters. This update will keep you compliant with Google’s policies and prevent future suspensions or penalties.
Disclaimer: This article is for informational purposes only. Google’s policies change from time to time. Therefore, please consult Google’s official website and the relevant Search Help Center before making any official decisions.
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